Engage
Gen Z and Gen Alpha
where it truly
matters.
Our platform enables brands, artists,
and IPs to deploy native advertising campaigns across Fortnite, Roblox and GTA RP, transforming UGC gaming into
a reliable and measurable media
channel.
UGC Gaming has become
a mass media channel for 15-25 year-olds.
Sources: Fortnite, Roblox, Estimates
Fortnite, Roblox, and GTA RP are the new social medias for engaging Gen Z and Gen Alpha.
150M+
15-25 y.o. players
89%
#1 social activity for Gen Alpha
7M+
UGC Games available
2h12
Average daily playtime
11 min
Average attention time
+200%
Brand activations per year
BEM Ad Network connects advertisers
with games that already engage millions of players.
1020+
High-performing games
100+
Top creator partners
30M+
Ad impressions delivered
70%
UGC gaming audience coverage
Gaming is the only media channel that combine
attention, emotion and impact.
Attention
UGC Gaming captures and sustains attention longer than traditional digital media thanks to its immersive and interactive nature.
92,2%
In-game attention rate vs. 88,4% on YouTube
+18,1%
Higher sustained positive attention vs. YouTube
2x
Higher sustained positive attention vs. average digital media
Sources: Premium Mediamento Institute, Gameloft For Brands
Emotion
Gaming places players in a positive emotional state, making them more receptive to brand messages.
+24%
More emotional engagement vs. YouTube
x2,2
More happiness detected vs. YouTube
+17%
Higher self-reported emotional connection with the ads vs. YouTube
Impact
The combination of sustained attention and positive emotions significantly improves brand performance.
+35%
Higher brand affinity vs. YouTube
+25%
Higher ad recall vs. YouTube
+13%
Higher purchase intent vs. YouTube
Our best use cases show strong ROI across brand awarness, engagement and conversion objectives.
BIGFLO & OLI CASE STUDY
Awareness Focus
15 days
466K+ impressions
120K+ engagements
LIGUE 1 x MCDONALD’S CASE STUDY
Engagement Focus
90 days
320K+ impressions
28 min average playtime
ORANGE SAFE ZONE CASE STUDY
Conversion Focus
36 months
18M+ impressions
+60% incoming calls
Trusted by
leading advertisers.
480M+
Addressable players
RECOGNISED FOR OUR IMPACT
Concrete and mesurable
results.
200+
Campaigns delivered
14+
Industry awards
TRUSTED BY LEADING PARTNERS
30M+
Ad impressions delivered
Innovative
Be among the first advertisers to unlock the potential of UGC Gaming and gain a lasting competitive advantage.
Five reasons why our clients
choose BEM Ad Network.
Diversifying
Expand your media mix with an emerging channel that helps you reach new audiences and extend your campaign coverage.
High-Performing
Drive measurable business results with campaigns designed to maximise attention, emotion and impact.
Brand-building
Strengthen your brand among younger generations and establish your position as modern, culturally relevant love brand.
Trusted
Partner with an award-winning company committed to the highest standards of quality, compliance and brand safety.