⁌ CASE STUDIES / FOOTNITE X LIGUE 1 MCDONALD’S ⁍

Billboard with yellow background displaying Ligue 1, McDonald's logo, and a soccer ball, with a McDonald's mascot holding a shopping bag. French text 'Prêt pour le coup d'envoi?' meaning 'Ready for the kickoff?'.
A yellow and black soccer ball with various food-themed cartoon stickers, including a hamburger, a hot dog, a muffin with a McDonald's logo, and a blue snack.

CASE STUDY

CAMPAIGN ON |

Large white text on a black background spelling 'FORTNITE'.
3D text spelling 'BUY!' with red, white, and blue colors on a black background.

⁌ AIM OF THE CAMPAIGN ⁍

McDonald’s France wants to strengthen its presence in the gaming and digital worlds, to better connect with new generations.

→ We selected high-traffic experiences on Fortnite, as the platform has become a gaming reference among new generations.

A sneaker designed to look like an Argentine soccer jersey with blue and light blue stripes and an Argentine flag on the tongue.

1 high-traffic experience on Fortnite fully branded thanks to Ad formats:

⁍ Character placement: branded avatar
⁍ 3D Assets all along the experience
⁍ 3D Assets concentrated in one zone to create a branded level
⁍ 20* Ad Billboards
⁍ 10 high-traffic experiences include an Ad portal redirecting

10 high-traffic experiences include a portal redirecting towards the personalised experience

3 months
duration

A stylized purple stopwatch with a gray face and an orange diamond-shaped pointer in the center

3 livestreams by KOL Kevko, Wazz and Unchained / 1 YouTube video by KOL Unchained

⁌ PERFORMANCE OF THE CAMPAIGN‍ ‍⁍

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320K

players interacted with the branded 3D assets
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248K

players experienced the branded level
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28

min spent on average by player on the experience
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141K

players used the 10 Portals
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