⁌ CASE STUDIES / ORANGE - CHEAT_CODE_18_26 ⁍

Orange - Cheat_Code_18_26 on Fortnite

CASE STUDY

CAMPAIGN ON |

Bold, stylized text spelling 'FORTNITE' in white against a black background.
A digital billboard promoting Orange fiber internet with a smiling cartoon woman dressed in orange, wearing a headset, pointing upward. The ad highlights 2 Gbit/s speed and includes a cheat code '18_26' with orange and white text on a black background.

⁌ AIM OF THE CAMPAIGN ⁍

Orange wants to promote its Cheat Code mobile and internet offers that target the 18-26 years old.

→ We selected high-traffic experiences on Fortnite, as the majority of this platform’s audience is 18–30 years old.

A computer monitor displaying promotional content with a cartoon female character with orange hair and purple headphones, and text in French mentioning Orange Fiber internet and a cheat code. The monitor is on a purple stand and connected to a black device with multiple ports.

8 high-traffic games on Fortnite

A group of video game cover art images fanned out, with a prominent cover featuring a yellow character with sunglasses, headphones, a red scarf, and a blue jacket, surrounded by mechanics, with text stating '285+ LEVELS' and 'DON'T GIVE UP'.

2 Billboards
per game

A digital advertisement featuring a smiling woman with orange hair, wearing a headset and orange hoodie, pointing upward. The ad promotes fiber optic internet with 2 Gbit/s speed and includes text in French highlighting fiber power and a cheat code '18_26'. It is displayed on a large electronic screen with equipment like a purple device labeled 'BEY AD NETWORK' underneath.

18 days duration

A stylized 3D digital stopwatch with a purple outer case, a gray face, and an orange diamond-shaped hand.

⁌ PERFORMANCE OF THE CAMPAIGN ⁍

—

1,058 M

of players saw the ad
—

—

22 MIN

spent on average by player on the 8 experiences selected
—

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